This post is from a suggested group
Why Google Ads account age matters more for scaling than setup
I’ve been trying to scale Google Ads campaigns across multiple projects, and one thing keeps repeating itself: accounts with history scale much more smoothly than new ones. Even when campaigns, budgets, and landing pages are similar, newer accounts hit invisible ceilings much faster. This makes scaling frustrating and unpredictable. It made me question whether account age plays a bigger role than Google officially admits. Do advanced advertisers actively plan around this, and does it really justify buying established accounts?

Account age has quietly become a major factor in scaling. Google’s systems rely heavily on historical signals to assess risk, and older accounts provide context that new ones simply don’t have. This often results in fewer sudden reviews, higher spending flexibility, and smoother growth. Because of this, many experienced marketers choose to google ads accounts rather than starting fresh for every new project. It’s a strategic decision aimed at stability, not shortcuts. Treating accounts as long-term assets instead of disposable tools often leads to better scalability and less operational stress overall.